In Todays Society :: essays research papers

In today&8217s society the earth stigmatisation of the Gap name can be found everywhere. Go to any big city in North America and there will be public discolourationing of the Gap name. Almost any major alliance will participate in public stigmatization of their name. Gap keeps on public branding their name more and more effectively. Sides of buses, large billboards downtown, benches and subway stations will have the Gap name branded all over them. These be examples of public branding. Public branding is good for marketing . This is clearly illustrated by Gap because one of the main reasons for their successful marketing is their use of public branding. The close of publicly branding is to get your company&8217s name known and for it to become popular . If your company becomes known and popular then your advertising course of study will be successful. Public branding keeps on getting more visible in today&8217s society. Names of a new brand that convey easily understood produc t attributes in short snappy ways are the best. Gap sales this year were the best in company&8217s history , largely due to the public branding of their name. It is lucid that public branding is a big and important part of Gap&8217s marketing. The other aspect of branding is personal branding. Personal branding clothes are articles of clothing that you wear that brand the company&8217s name on the clothes. Personal branding has is a relatively new concept. Up until 30 years ago personal branding was unheard of . The concept of personal branding is very popular among teenagers . Some of the reasons for this are1)In today&8217s society it is considered in style to wear personal branding clothes.2)You let bulk know that you bought this article of clothing from that company. If they consider that company to be prestigious then you will want state to know that they bought your article of clothing from that company.This is the subject area with Gap. Most people consider Gap to be a pr estigious store so they will wear personal branding clothes from the Gap. This is evident because the top three selling articles of clothes from Gap are personal branding clothes. Some reasons for this are because personal branding clothes provide costless advertising. These types of clothes are in style today. At the Gap this is especially true. It is important to keep on selling these type of clothes because most people (especially teenagers) feel that if a product is marketed well, there is a better chance they will buy it.